white from american express

How do you get people who are (a) young, (b) think of American Express Card as their parent's card, and (c) have no interest in the usual credit card spiel, to get an American Express Card? By getting permission to be part of their conversation instead of asking them to be part of yours. And saying something that might actually be interesting.

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New, approved CMs can “download”" their new card. It’'s an app that let’s you activate, then safely, securely use WHITE.

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